Entrepreneurial Journey Map Phase 3: Grow

The goal of this stage is to grow the size of the business by increasing offerings, market and/or customer base.

Milestones

The milestones of this stage are outlined below along with a clear purpose and description as well as a list of support partners who offer resources for each milestone. 

Marketing

To promote your products and services. This may include direct marketing, digital marketing, print marketing or other types of promotional activities such as presence at trade shows. This includes exploring opportunities to enhance your existing marketing efforts using data insights such as Search Engine Optimization (SEO).

 Fundraising

To secure additional funding to support growth initiatives such as new product/service lines, and capital and operational expenditures.

Leadership

To develop leadership skills and structures to guide your growing team.

Business Analytics

To utilize data analysis to inform decision-making and strategy.

Development/Bricks & Mortar

To invest in physical locations or infrastructure needed to support the growth of the business.