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Welcome to the Town of Innisfil's Tourism Partner Resource page! This is a gateway for local tourism, arts & culture business owners and operators to find the latest Innisfil tourism news, events, training and workshop opportunities, and more. This also serves as a great resource to learn more about tourism within our town.  

Town of Innisfil Fall Tourism Challenge 

The Town of Innisfil Economic Development Office is excited to launch a new Fall Tourism Challenge designed to spark collaboration, creativity, and community spirit. We invite local business owners to team up and develop unique tourism and culture experiences designed to attract visitors and increase local spending!

Innisfil Fall Tourism Challenge aims to encourage business partnerships in order to create unique experiences that draw in tourists.

Think beyond the storefront—this is your chance to reimagine what’s possible when two or more businesses join forces. From a flower shop and pumpkin patch partnering together to co-host a thanksgiving centrepiece workshop to a bookstore and cafe collaborating on ghost-themed author nights, the possibilities are as endless as your imagination.   

If businesses can pull together to create a minimum of 5 high-value visitor experiences, the top 10 preferred experiences will be included in a campaign which will benefit from:

  • Marketing and promotional support from the Town at a value of approximately $5,000
  • Increased exposure through cross-promotional efforts
  • Professional photographs taken at your experience and shared with you for future use
  • Increased revenue and foot traffic within your business.

We’re looking for creative, fun, and fresh ideas that showcase the best of what our community has to offer—experiences that create memories and keep people coming back! 

Ready to get involved? 

Submit your application by July 4, 2025 for a chance to be selected for this pilot program and help shape the future of tourism in Innisfil. 

Applications open: May 15, 2025 

View the Fall Tourism Challenge Application

Submit your Fall Tourism Challenge Application

Deadline to apply: July 4, 2025 at 11:59 p.m. 

If you have any questions about the Innisfil Fall Tourism Challenge, please reach out to Amber Elliott, Marketing & Content Strategist, at aelliott@innisfil.ca.

Read the Fall Tourism Challenge News Release

Fall Tourism Pilot Program Rules and Guidelines 

  • In order for this pilot program to move forward, we must see the creation of a minimum of 5 new experiences that are high-value, creative, and keep visitors wanting to come back to our community for more experiences in the future. Please note that it is anticipated that a maximum of 10 experiences will be selected to participate.
  • Your experience must be in partnership with at least one other Innisfil based business, and the experience must take place at an address in Innisfil.
  • Your experience must take place in October.  Preference will be given to businesses who are open on both Saturdays and Sundays in October. 
  • Preference will be given to experiences that incorporate a fall theme.
  • Participants must commit to cross promoting this program with our teams and share various marketing materials including a brochure stand, poster, and two social media posts, all of which will be supplied to participating businesses by the Town.
  • Online details related to the experience must be live and accessible by September 5, 2025, to align with the initiation of promotional efforts. If registration is required, registration must be open by September 5, 2025.
  • Applications will be judged on the following criteria;
    • Creativity - Projects will be scored on their uniqueness, their ability to clearly target a specific demographic, and their ability to keep people entertained and engaged. 
    • Capacity - The applicant has demonstrated that they have the skill set and resources to successfully deliver the experience by sharing examples of past successes.
    • Business Impact - The experience provides exposure to two or more Innisfil based businesses. The experience results in direct spending and has the potential to stimulate additional indirect spending at nearby locations.
    • Accessibility - The experience is inclusive and accessible to a diverse range of participants, including varying ages, genders, ethnic backgrounds, and abilities. The experience results in greater accessibility to businesses through the extension of store hours or the creation of new experience and services. 
  • If selected to participate, you must create a free business profile with Tourism Simcoe County.
  • If selected to participate, you must create a free business profile with BruceGreySimcoe (RT07).
  • If selected to participate, you must submit your experience to the Town’s Event Calendar.
  • If selected to participate, you must submit your experience to the Tourism Simcoe County Events Calendar.
  • If selected to participate, you must submit your experience to the BruceGreySimcoe Events Calendar. 
  • Applicants must participate in the Town of Innisfil Post-Event Survey which will track campaign success and feedback for future initiatives. 

Resources 

 

Experience Simcoe County Logo        BruceGreySimcoe Logo       Government of Ontario Logo