Explore progress on objectives related to Goal 2 of the Innisfil Economic Development Strategic Plan: Further a cohesive community.
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Action 33 |
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Investigate the feasibility of expanding the Economic Development Department to include a tourism and culture division for the Town of Innisfil.
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Action 34 |
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Hire an additional economic development staff person to support the development and implementation of the Township’s economic development agenda.
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Action 35 |
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Undertake a hotel or accommodation feasibility study to evaluate the success of a hotel and related businesses (bed and breakfasts, campgrounds, recreational vehicle parks, and vacation rentals) in Innisfil. The study can also explore the viability of Innisfil as a destination for alternative accommodations through unique experiences such as farm stays, bed and breakfasts, glamping and cycle pods.
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Action 36 |
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Make tourism, culture, and economic development integral to all key decisions made by Town Council and Staff Administration by adding a new section to staff reports to address “Economic Development Considerations”.
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Enhance marketing and data collection efforts to support tourism and culture assets.
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Action 37 |
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Develop a tourism and culture logo and branding guidelines to establish a cohesive marketing approach.
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Action 38 |
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In alignment with the Tourism Simcoe County's 2023-2026 Destination Stewardship Plan, undertake an asset mapping exercise to identify Innisfil’s cultural, tourism and heritage assets. This should include consideration of festivals and events which attract visitation and tourism spend to Innisfil.
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Action 39 |
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Engage with the artists, creative entrepreneurs, and artisans to understand their business needs in order to support business, retention, expansion and attraction within creative and cultural industries.
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| Action 40 |
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Use market segmentation data to enhance marketing and promotion of Innisfil’s tourism and culture assets.
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| Action 41 |
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Leverage technology to engage visitors in self-guided exploration and activities along with visitor service activities.
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Work with County partners to expand and improve tourism products and experiences.
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Action 42 |
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Establish an Innisfil Tourism Network and develop destination development tools and marketing materials to attract the desired target market segments.
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Action 43 |
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Leverage Innisfil Beach Park and private agricultural lands to provide tourism and value-add agri-tourism experiences such as Farm to Table dining experiences, rural event venues, farmers market snack boxes.
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| Action 44 |
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In partnership with the County, leverage Rural Economic Development (RED) programs to explore funding and programs that can support downtown revitalization efforts and the upgrading of tourism wayfinding infrastructure. Signage should showcase the unique identity of Innisfil’s neighbourhoods while providing a cohesive brand for the Town of Innisfil.
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| Action 45 |
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Work with Tourism Simcoe County to market unique attractions within Innisfil, speak with existing tourism providers in Innisfil to understand the value proposition and what is needed to further support tourism.
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